How to Choose a Good Linking Partner

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What is linking?

Linking that means one website is referring to your one particular webpage. This is different from outgoing link from your website. Inbound is also the linking strategy where you can internally link your own web pages and that will help you to rank freely.

When any digital marketing company conducts a survey to the linking team they ask, “What are the challenges they are facing? Their answers are always about finding the recourses.

Recourses that means they are finding new ways to get the link or finding a new website to get the link.

When you start building links, it is not necessary that you will find the website in top 10 in SERP, but it also can happen that you find five sites in top 20 SERP (search engine result page) results.

When you are doing these things on your own it is very tough to keep the hopes alive. Here I am giving you some useful tips for a good linking partner;

The client can give you ideas:

We have seen very few clients who do not know their potential keywords. According to the SEO services company in Bangalore, we use their website information to get the primary keyword related to the business.

When you do research regarding any activity or on any project, make sure you have everything noted. You can provide pre SEO questioners to the client, in that document you can cover all your questions that you would like to ask as an example

• Is there any keyword that does not seem to be converted?
• Is there any keyword that you did not mention in the content?
• Is there any keyword that you feel are valuable for your business?

Whatever your primary keywords are you can try to improvise it and use the variations too. That will help to rank the website on the primary keyword if you are using the variations in the content.

Copy Your Competitors

It is not like that, you have to take the same link what your competitor took, nor do you need some kind of content.

When you are doing an audit of the competitors, you can see where they are taking the high-quality backlink and you can try to take the link from there.

While doing the audit of the competitor if you find the website, which related to the content you also, can try to publish your content or article there.

You can use the tools like AHREF or Semrush to audit your competitor’s backlinks that will give you the insight and you can do high-quality marketing.

Content Marketing

For us, content marketing is the best way to get the genuine backlinks from your content. You can use the Guest post or a Web 2.0 activity to get the high-quality backlink for your website. You also can use the link exchange technique to get the high-quality backlinks.

Content marketing can be very much helpful if you have genuine content and user helpful content. It will help you to get the quality backlink from the high authority website.

Relationship Building

With the good link building, you can also increase the contacts for your business or you can make your network strong. You can start using social media platforms to learn and understand the linking techniques.

You can use blog comment, forums, and other platforms to start the conversation regarding your concern. By doing this you will get the new update and news.

Use Blogging Platform

According to the digital marketing company in Bangalore they said; you are not supposed to make one blog post for only the linking prospect, by doing these you are wasting your time and it will not be going to benefit you much.

If you want to keep your blog alive then you have to keep it updated from time to time. This thing will help you to increase the traffic, you can get more relevant users to your website, and it will give you quality traffic.

In short, these are some linking strategies that you can use and try to earn some quality backlink.

Organic SEO Case Study

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Organic SEO Case Study: How to Get a #1 Ranking (2018 Update)

According to an organic SEO case study, it has been observed that the website which has got the first rank on Google receive around 95 percent of the online traffic whereas the rest of the websites receive only 5% of the online traffic. The Search engine Optimization is a process by the virtue of which the online trafficking on your website can be increased on the Search engines ranking pages. There can be various ways through which the page rankings can be enhanced without using paid tools provided by the search engines.

Let us see the top 5 tricks that may help the SEO beginners to work on their website for achieving the topmost ranking in Google search Engine which is mentioned below:

1. Creating Authority Backlinks

One of the most crucial steps to get a high rank on Google is the building of a White Hat Authority Site by creating Authority Backlinks. This require lot of efforts, but it is the most imperishable and durable step to achieve the highest rank for your website. You can do this simply by creating data heavy content, putting a lot of links and posting images, videos and other snaps. You should insert both internal and external links as it exerts a positive influence on the online visitors of your website.

2. Follow a checklist

One should always maintain an on page and off page SEO checklist by moving ahead through step by step. You should keep in mind the most effective SEO Techniques such as the conduction of proper Keyword research by making a thorough understanding of what do people prefer to search the most and how to use them effectively in your webpage content. The proper formation of URL and insertion of keyword in URL as it is the first thing which the search engine keeps in mind before ranking your website, Alt tags insertion in Videos and images, updating content on a regular basis etc. You can also hire seo service company in Bangalore for accomplishing this task.

3. Be aware of the ranking algorithm of the Google search Engine

According to the Study done in 2018, there are various Google’s ranking factors that you should be aware of such as the security of the website, Whether the websites are mobile friendly or not, the quality of the content is very important, what is the opening time for your web page, The length of the content of your webpage also matters, whether you have created the authority backlinks in your website etc.

4. On page SEO should be given priority

SEO best practices include the right targeting of keywords so as to become the excellent performer amongst all. Optimization of title tags is very important and makes sure that the title tags are comprehensive, and must contain the keywords, avoid stuffing of keywords. You can also refer to the SEO for Ecommerce Sites if you are an Ecommerce company and building your website for your product. Scheme markups are also an essential practice which differentiates your website from your competitors and is very helpful in attracting the visitors on to your website. It also enhances the understanding of your webpage content by the Google search engine.

5. Do not forget fix your penalties

Make sure that if your website is malfunctioned, then it becomes useless to continue spending time an efforts in its maintenance. To recognize the mistakes and the loopholes, you should firstly analyze the internal links on your website. To accomplish this, you can refer to the various tools such as Ahrefs, SEOprofiler etc. You must clean your link profile by using either of the methods such as manual links removal or by using Disavow tool by Google. Diversification of the anchor text is vital to create a natural link profile. You must refer to the best SEO updates in order to be completely aware of what all factors are important.

Therefore, these are the top 5 ways through which the Google rankings can be improved. If you are looking for digital marketing of your website, then you can also hire Digital Marketing Company in Bangalore. These are the top 5 most effective tips for SEO 2018.

SEO Traffic Suddenly Dropped

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7 Things to Check If Your SEO Traffic Suddenly Dropped

I think this it is the most tragic part for everyone who is blogging or having a website. A sudden drop in a search engine traffic can be scary, but every website owner would have experienced this at least once in their lifetime. The scenario can be worst if you have a business website. No traffic = No leads, No leads = No sales and eventually No Sales = No Commission and No Profits. You definitely don't want to happen this to your business. The sudden drop in website traffic can be easily rectified. Here are some problems which should be taken into consideration when you diagnose SEO traffic drops.

1. Check Data

When the traffic jam is due to the SEO, the most common thing which you must be sure of is about the accuracy of data. Make sure you are not missing out anything like device, page, broken links etc. If you find an inaccuracy in data, you can easily spot and prevent the same in future. Take help of google webmaster SEO and fix the sudden drop in website traffic. When a traffic swing occurs, calculate and compare the stats and get an average SEO traffic fluctuation.

2. Due to Recent Google Update

When you notice that the Organic Traffic Recently Dropped, it can be common due to the recent updating in google algorithm. It can affect adversely the SEO traffic. Google is very popular to roll out the ranking algorithm time and again, this is usually done by Google to improve the overall search results and reduce the burden of searchers. The primary focus is to remove the spam out. It is very difficult to predict the google update. When you check if your traffic suddenly, drops Penguin and Panda are to be blamed for. Penguin usually hits the link and Panda focuses on flushing out the spam content.

3. Website Hacked

The fact is not even a single website is immune from hackers, they are literally everywhere and if the question sudden ranking drops and how to fix them? is killing your mind, it can be probably due to website hacking. Follow all the Google's comprehensive list to bring back your website to life again. This is the only option to sort out the drop in webmaster traffic. Thankfully the situation is fixable.

4. Content Duplicacy

When you say content is the king, you should actually mean it. A content should never be taken for granted. You should always make sure to publish high quality, detained and interactive content on your website. Make sure that the content should not be copied from any other website, the originality of content plays a crucial role to increase the overall webmaster traffic. Always check the originality of content from a reliable plagiarism checker before publishing it.

5. Spam Generated By User

The world is full of all kind of people when it comes to online work the risk is more. Never ever entertain naughty, junk spammers to post any comment on your website. If someone is will to add a comment on your page, always check for it and rule out the chances of spamming. Remover the irrelevant links from your website if you notice anything suspicious. This is the most common step of google webmaster SEO to control the sudden drop in website traffic.

6. Redirection

The audience definitely doesn't wish to get redirected to a new page frequently, just because they don't want to read the content of any unwanted websites. Always make sure to check your website for having any redirection links. If so, always remove the unwanted stuff and you are good to go.

7. Approach A reliable SEO Agency in Bangalore

A credible company like Nexevo Technologies is the perfect choice if you want to fix the sudden drop in your website. It is one of the best SEO companies in Bangalore which understands and fulfils the SEO issues easily. The SEO agency has a team of experts and skilled professionals who are well aware of all the SEO troublemakers and know a permanent way to fix it easy. They usually charge a very nominal fee for the SEO services.

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