1. Performing a
manual backlink audit, step by step
Need to get rid of
problematic or unnatural backlinks and not sure where to begin? In this helpful
how-to, columnist Dave Davies outlines his process for performing a manual
backlink audit.
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| Performing a manual backlink audit, step by step |
2. Branded query optimization for SEO
Before jumping in to
optimize for non-brand queries, columnist Clay Cazier reminds us to do what
many paid search marketers already do: maximize our visibility for branded
queries.
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| Branded query optimization for SEO |
3. The benefits of creating a purpose-driven SEO
strategy
Why does your website
exist? What is the function of each page? Columnist Ryan Shelley explains how
an effective SEO strategy starts with defining your website's purpose.
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| The benefits of creating a purpose-driven SEO strategy |
4. Updated: Google penalizes mobile sites using sneaky
redirects
Looks like Google has
taken action on mobile sites that trick users into being redirected to an
unwanted web site from the mobile search results page. If your site received a
manual action, read this.
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| Updated: Google penalizes mobile sites using sneaky redirects |
5. Five super-common SEO mistakes content marketers
make
Obstacles are bound to
arise in any SEO effort, but columnist Stephan Spencer reminds us that many of
these are avoidable if you choose the correct approach.
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| 5 super-common SEO mistakes content marketers make |
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