Apart from optimizing the product pages of your ecommerce website for user experience, you also need to ensure the pages are good for search engines. In reality product pages of ecommerce websites are responsible for offering sales, thus income. There are a still more than a handful of ecomm business owners who believe in shortcut to success. They mostly try to achieve short term success by simply copying and pasting product descriptions. But this never works its better to follow a proper path. An Ecommerce SEO company in Bangalore can help you with all your SEO requirements for your new ecommerce business.
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Know the basics of product page optimization:
Don’t you think that a product page is also an important page even though it does not contain any content or little content? Let’s know the basics then.
Take a look at some of the best practices and you need to consider these very important ones:
Follow the usual SEO knowledge:
Prior any optimization it’s very essential to know the search terms buyers are using. This is why keywords are considered as most important and you cannot go a step further without keyword research. Your aim is to make the products available online so knowing the favorite search terms will help a lot. There are different researches tools available both free and paid. The war is to be within the first five or first three searches on Google.
Here are a few more tips:
- Make the title attractive and include the product name
- It is mandatory to include a compact product description
- Add a catchy meta description
- Add images and those must contain ALT text
- The header must be descriptive
- Please do not copy any content from other sites
- Do good linking and use rich snippets
- Focus on showing product price, description and reviews in search results
Usage of data:
When it comes to marketing, your hands are literally tied without data use. Therefore go ahead and use data and you can do so much. It aids in understanding the customers so that you can understand your customers really well......
Read More: How To optimize your product pages
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